Discover why Chandigarh SEO companies are shifting to SEO training businesses post-Google Penguin and Panda updates. Learn how firms like Megrisoft, Sebiz and Redalkemi are offering 6-month courses in SEO, PPC, and digital marketing for INR 18,000, addressing the lack of specialised education.
The SEO industry in Chandigarh has faced significant challenges following Google’s Penguin and Panda algorithm updates, which disrupted traditional search engine optimization practices. As a result, many SEO firms in the city have experienced setbacks, prompting them to pivot their business models. A growing number of these companies are now shifting their focus to SEO education and training, capitalising on the demand for digital marketing skills.
We recently spoke with managers from several prominent Chandigarh-based SEO agencies to understand their strategic plans. Companies such as Sebiz, Redalkemi, and Softsolutions have either fully transitioned or are in the process of redirecting parts of their operations toward providing comprehensive training programs. These programs, typically spanning six months, cater to students pursuing MCA, B.Tech, B.C.A, B.E, or M.Sc. in IT and Computer Science. The curricula cover essential digital marketing skills, including SEO (both on-page and off-page techniques), social media marketing, pay-per-click (PPC) advertising, and broader digital marketing strategies.
The primary driver behind this shift is the lack of specialised educational institutions in Chandigarh offering structured courses in organic and paid search, social media, and digital marketing. Recognising this gap, SEO companies are stepping in to fill the void by offering industry-relevant training. These programs not only address the educational demand but also provide practical, hands-on experience, making graduates more employable in the competitive digital marketing landscape.
The training programs are priced at approximately INR 18,000 for a six-month course, making them an accessible option for students and aspiring professionals in Chandigarh. This strategic pivot allows SEO firms to diversify their revenue streams while contributing to the growth of skilled professionals in the digital marketing industry.